Way Platform raises €2.6M pre-seed to modernize commercial fleet data infrastructure
Unifying the connected fleet technology stack empowers transportation operators to accelerate energy transformation, data management, and AI readiness.
Helsinki, Finland – 27 May 2025 – Way Data Technologies, a Helsinki-based technology startup, raised €2.6 million in pre-seed funding to launch Way Platform, bridging a critical technology gap for commercial fleet management.
The funding round was led by Pale blue dot, with participation from 10x Founders, Greens, as well as angel investors including Laura Modiano (Head of Startups EMEA at OpenAI), Marianne Vikkula (COO of Wolt, Board Member at Marimekko), Miki Kuusi (CEO of Wolt), and Tuomo Riekki (Founder of Zero and Smartly.io).
By consolidating multi-source data from fleet vehicles and systems, Way Platform is accelerating the digital transformation of the transportation sector. The launch is particularly timely, arriving just ahead of the EU Data Act coming into force in September.
Proven founders lead the way in data-driven fleet transformation
Way was founded by seasoned technology entrepreneurs: Juho Hyytiäinen, a data and AI veteran from Lucid Motors, Smartly.io, and Varjo; and Oskari Pétas, co-founder of Wolt (acquired by DoorDash for $8B). They are joined by early team members Oscar Söderlund, former chief architect at EV unicorn Einride, and Mikko Hagelberg, who brings logistics expertise from Swappie and Combient Foundry.
"Logistics connect everything. It's a massive, intricate system that keeps the world running, and it's under more pressure than ever to evolve. When I met Juho and Oskari, I knew this was the perfect team to take on that challenge and drive real change using data and AI," says Hampus Jakobsson, Partner at Pale blue dot
Dan McCormick, Partner at Greens, commented, "We're super excited to back Juho and Oskari building globally from the Nordics. They're uniquely positioned to unlock massive value in a complex, fragmented industry that's ready for reinvention, and holds meaningful financial and environmental impact."
Transforming how fleet assets and transportation software communicate
Way Platform's intelligence engine unifies data from native vehicle systems and third-party IoT devices into a secure, customer-controlled storage and modeling layer. This flexible, many-to-many architecture enables seamless integration with existing business systems while ensuring data protection compliance as fleet capabilities evolve.
"Seamless, intelligent connectivity across fleet systems has been a long-standing challenge in the logistics industry. And, it's more crucial now than ever with the EU Data Act. By enabling secure, flexible access to OEM and third-party data, Way's team is developing the core infrastructure needed for meaningful digital transformation at scale."
said Rupert Schäfer, Partner at 10x Founders
Strategic partnerships fuel rapid adaptation
By partnering with industry leaders in connected vehicle services, such as Veho, Way Platform puts commercial fleet managers back in the driver's seat of their fleet transformation.
Through these partnerships, Way provides a future-ready data platform that prioritizes flexibility and ease-of-use, equipping fleet managers with the toolkit to advance key initiatives like electrification planning, emissions reporting, and AI-driven optimization.
Risto Ahola, Product Manager at Veho shares, "As an importer, we see firsthand the fleet transition challenges our customers face. Partnering with an AI-native, multi-OEM platform like Way gives them the best tools to navigate today's realities and tomorrow's demands."
The future is open-source and AI-native for smarter, greener transportation
As a member of the Open Logistics Foundation, Way Platform is committed to advancing open innovation for the transportation sector. The team has already released part of its data acquisition stack as an open-source SDK, and is actively contributing to standards development for data access use cases like emissions tracking and LLM data management.
Soon, the platform's intelligence engine will also be accessible via the open-source Model Context Protocol (MCP), allowing customer AI agents to reason across operations, emissions, and electrification planning. By doing so, fleet managers can answer vital questions – e.g. "What is the current operating range of my EV"?, "Did this fueling event really happen?"?, "Which routes should we electrify first?"? – in real-time, across mixed fleets and vendors.
